Project REV Overview

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Project REV is a year-long marketing lab created by Deluxe that helps small businesses find the marketing tools that will help them find more customers. In the first Project REV, nine small businesses were selected to participate from across the US. Each business was assigned an expert marketing adviser from Deluxe to help analyze the business situation and create a customized marketing plan. Participants received up to $5000 in Deluxe marketing products and services in support of their plans.

Charlie Raines on WTSP Tampa Bay

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Charlie Raines and Florida Fresh Stone Crabs on CBS WTSP Tampa Bay

Charlie Raines on FOX 13 News

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Charlie Raines Florida Fresh Stone Crabs on FOX 13 Tampa Bay


Meet Amy Sandoz – Ready Set Go Kits

July 29, 2010
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Amy Sandoz of Ready Set Go Kits explains the inspiration behind her business and why she got involved with Project Rev. After volunteering with the American Red Cross for more than four years, Amy saw firsthand how difficult it is for busy families to prepare for emergencies. She launched Ready Set Go Kits to help families around the U.S. get prepared quickly, easily and affordably for emergencies and disasters. Her kits include toolkits for making family emergency plans.


Meet Diane Presser – Comfort Coach Transport

July 29, 2010
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After teaching for 32 years, Diane became interested in elder care after spending months with her elderly aunt who is in a wheelchair. Diane launched Comfort Coach Transport, Inc. to fill the need she identified for dependable, respectful and compassionate non-emergency transport service for the elderly and disabled.


Meet Charlie Raines – Florida Fresh Stonecrabs

July 29, 2010
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Having worked in the restaurant and grocery industries since college, Charles opened Florida Fresh Stonecrab after a series of commercial fishing, seafood wholesale and other business ventures (including seven years in Thailand). Charles’ business provides wholesale and retail seafood products, primarily from Florida, to seafood dealers.


Meet Felicia Frazier – Staging by DWELL

August 6, 2010
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After a career in the technical design field working with international fashion brands, Felicia decided to follow her passion for creative design and spatial planning by opening an interior decorating company, DWELL Interiors L.L.C. After becoming an Accredited Staging Professional, Felicia launched Staging by DWELL, a real estate staging and redesign company. She now spends her time being creative and constantly searching for her next design inspiration.


Meet Mary Helton – Fenton Family Eyecare

August 6, 2010
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During the economic downtown, Mary, a former Fortune 500 employment law paralegal, found herself with fewer inspiring job prospects. She and her sister, who is an optometrist, began talking about opening an office together that focused on providing complete eyecare for families, including pediatrics. They opened Fenton Family Eyecare six months ago and have been steadily growing their patient base ever since.


Meet Tasha Oldham – My Story Inc

August 6, 2010
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Tasha is a filmmaker who took her passion for storytelling into a new business venture that carries her artistic talents with a unique documentary style to create biography-based “advertorials.” From entrepreneurs to non-profit founders, My Story, Inc. helps visionaries tell their stories online through film to connect with and acquire customers. Designed for websites or viral marketing, MyStory films are customized for businesses, founders, non-profits, experts and personalities.


Meet Yamile Jackson – Nurtured By Design

August 6, 2010
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Nurtured By Design is an ergonomics and human factors engineering company that designs and markets products to assist children and babies, including those born prematurely. Yamile started the company after her son Zachary was born weighing less than 2 lbs. Working with medical personnel, she developed products including the Zaky and the Kangaroo Zak that promote the child/parent bond and support and comfort babies. The products are used in homes, childcare centers and hospitals around the world.