If you’re in the retail or even a service business, how often do you reach out to past customers and what kind of results do you see from it?...
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Generating New Business
I have started three businesses during my career as an entrepreneur. The first was a retail store (which I later sold), the second was a marketing business (which was absorbed into business number three) and the third—my current business—is a publishing company. Each of these start-ups brought unique challenges, but...
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When it comes to writing copy for your marketing collateral—whether it’s a brochure, sales letter, flier, postcard or your website pages—every word counts. Good copy should inspire the reader to take action, and it can have a dramatic impact on the results you get from your marketing campaigns....
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Recently I received a tri-fold brochure in the mail from a company selling recycling services. When I opened it up for a closer look, I immediately noticed that the design and sales copy lacked inspiration. Some headings were capitalized, others were not. There were no clear benefits listed, only a...
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Bargain-hunting consumers are on the rise and they are increasingly using the web to research and buy products, reports MediaPost....
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When it comes to choosing marketing tactics for your business, there are plenty of options. But in a budget-conscious economy, it’s more important than ever to spend marketing dollars wisely. Following are some strategies that won’t cost much to implement, but have the potential for great results....
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As I look forward to working with Project Rev participants on their marketing plans, I’ve been thinking about my own experiences marketing my first business. It was a 2800-square foot bookstore. I had a marketing budget and a million ideas about how to spend it, which left me feeling overwhelmed...
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When it comes to optimizing your website for the search engines, the text on your site plays an important role in traffic generation. Text-based content is how Google determines what your site is about. So if you have a bakery in Omaha, your site should incorporate related terms that users...
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In a recent survey by Deluxe, more than one third of small businesses indicated they were concerned about whether their web site could work harder for their business....
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In a recent survey by Deluxe, more than one third of small businesses indicated they were concerned about whether their web site could work harder for their business....
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