• Project REV 2012 is underway. This yearlong partnership between Deluxe and SCORE will help 10 small businesses find ways to grow with strategic advice and analysis, individualized marketing plans, and customized tools for their unique business challenges.

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  • Watch, learn and be inspired. Sign up for Project REV's 2012 e-newsletter and follow participants as they jumpstart their marketing and grow their businesses.

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  • Featured Posts

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      Chris Brogan, Gene Marks and Melinda Emerson join Project REV Pros!

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      We are pleased to announce a new council of small business experts called the “Project REV Pros” including industry luminaries -- Chris Brogan, Gene Marks and Melinda Emerson -- who will provide advice, expertise and feedback to small business owners and entrepreneurs participating in Deluxe’s Project REV 2012 program, as well as the industry at large here at projectrev.com.

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      Call to Action: What it is and How to Use it in Your Small Business Marketing Campaigns

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      When it comes to the marketing collateral for your small business, it’s important to highlight the benefits of your products and services, but you also need to ask your prospects and customers to do something. When prospects receive your promotional postcard, visit your website, or open your electronic newsletter, what action do you want them to take? Do you want them to buy your product immediately, call to schedule a consultation, fill out an online form, or register for your event?

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      Easy and Affordable Client Appreciation Strategies

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      Early in my career I worked for a software company where we were taught that customers were priority number one. I have always been grateful for the lessons I learned there because I still value customer service. As a consumer I expect it, and as a business owner I strive to make sure my team delivers dazzling service to our clients.

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      Get a Business Card Makeover: Simple Ways to Improve the Value of Your Most Important Piece of Marketing Collateral

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      By nature most business cards are underwhelming because they state the facts and just the facts. While this may be the standard for many big companies, this is one area where small businesses can make a big impact. I love it when a business card makes me look twice. When I met Project REV participant Tasha Oldham of My Story Inc., her business card immediately caught my eye because it was based on her logo—a bright red “Hello My Name Is” name badge. It was clever and memorable, much like Tasha herself!

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